News

March 03, 2011

OnTheSnow Is World’s Most Visited Snow Sports Website

A just-released Nielsen/Net Rankings audit confirmed today that OnTheSnow.com remains the most visited snows sports website in the world. The report showed this site’s traffic grew by more than one million visitors (50 percent) since January 2010, reaching 3.4 million unique visitors in January 2011.

The UK’s version of the site, OnTheSnow.co.uk, also recorded a significant increase in visitors: traffic grew by almost 100,000 (28.8 percent) since January 2010, reaching 430,392 unique visitors in January 2011.

“We see many more people coming online every year as they plan their winter holidays to ski resorts all over world,” said Chad Dyer, global managing director for Mountain News Corporation, which publishes OnTheSnow. “The latest figures validate that OnTheSnow remains the best possible resource for skiers and snowboarders on the Web.”

OnTheSnow is published in English, German, French, Italian, Spanish, Dutch, and from this year, Russian too. Each site has locally based editors and reporters writing weekly news covering resort expansions, package deals, events, and breaking news. More than 3500 news articles are produced each winter season across all the sites.

OnTheSnow.co.uk’s popular Planning A Ski Holiday Guide, written by the site’s editorial staff, includes information to help skiers plan every aspect of their winter holiday, from which resort has the cheapest beer, best shopping or deepest powder to the fastest or greenest ways of getting there.

New offerings for 2010-11 included a Gear Guide app for iPhone and iPad and a new Snow Report app for the Google Chrome Web Store. The site also expanded its gear section to include expert reviews and redesigned its photo and video gallery, now featuring a real-time stream of user content from around the world drew more visitors.

Broadened partnerships with Google and Yahoo! also helped fuel growth by integrating OnTheSnow content in products like Yahoo! Local News and Google Instant Results.

OnTheSnow’s innovation will continue throughout 2011 as the site partners with industry experts to augment current editorial offerings. Testing of new equipment is underway in February and March for the 2011/12 Gear Guide. The site will continue to focus on weather news and information important to skiers, supplied by alpine meteorologists around the world.