Enabling The Ski Travel
Experience

Europe's Largest

Digital Platform for Destination Skiers

Helping Brands Reach

Active & Affluent Mountain Travel Consumers​

Total Audience

23M+

Unique Global
Users​


1.7M+

United Kingdom
Users​

 

Demographics

67%

33%


95%

25+ Years Old​


63%

£75K+ HHI​

Aspire to Visit

USA
33%

SWITZERLAND
44%

JAPAN
18%

ITALY
56%

FRANCE
72%

CANADA
39%

AUSTRIA
58%

ANDORRA
22%

Destination Travelers​

96%

Planning a destination
ski trip this winter​


91%

Average 2+ overnight
trips per year ​


50%

Spent £3,000+ on
skiing in the past year
(lift, lodging, & ancillary fees)​

Committed Participants

72%

Have skied in the
past 12 months​


51%

Skied 6+ days in the
past 12 months

UK Reach & Distribution

1.7 Million UK Skiers (81% of UK Skier Population)

 

App Platform

390K+

Global App
Users


26K+

UK
Users


5M+

Engaged
Sessions


4.7

out of 5

User
Rating


Web Platform

4.7M+

Pageviews​
Annually


1.7M+

UK​
Users​


81%

Share of
UK Skiers


 
 

A Sample of Our Products

Content Marketing
Content Marketing

When skiers engage with OnTheSnow, your content will be there to greet them. Examples of content topics include advertorials, snow alerts, product launches, upcoming events, and more. Extensive promotions help drive traffic across the homepage, mobile app, newsletter, and social channels.

Sponsored Editorial
Sponsored Editorial

You can align with relevant OTS editorial content through organic integrations, including 100% SOV companion banners, ‘sponsored by’ tags, and logo placement. Partners are incorporated throughout the article page and in the extensive promotions across the OTS homepage, mobile app, newsletter, and social channels. 

Premium Display Units
Premium Display

Our display options include high impact & IAB standard units across mobile and desktop devices. You can run highly targeted campaigns with geographic and contextual targeting for maximum efficiency & effectiveness. 

Push Marketing
Push Marketing

We can deliver your message to a highly engaged audience of opt-in subscribers. Custom email and mobile inbox messages provide 100% SOV to OTS partners, while our newsletter sponsorship aligns brands with relevant OTS editorial content. All placements encourage a direct response and help drive conversion. 

OnTheSnow+
OnTheSnow+

The OTS+ program is an exclusive opportunity for resort partners to drive revenue through advance purchase. The OTS+ program focuses on 3 key benefits:
• Amplify and enhance your resort’s exposure across our platform
• Drive advanced purchase for lift access, ski school, and rentals
• Search engine optimization

Mobile App Sponsorship​
Mobile App Sponsorship

OnTheSnow is the world's highest rated and most downloaded skiing and snowboarding application. Users rely on the app to compare snow reports and contribute and view firsthand reports and photos to check webcams and forecasts. Your brand can receive exclusivity through a high impact mobile scroller unit and custom load screen. 

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Content Marketing
Sponsored Editorial
Premium Display Units
Push Marketing
OnTheSnow+
Mobile App Sponsorship​
Request Media Kit
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Current & Past Partners (Partial List)

Contact

Contact our Business Development Team

To Contact Our News Department Click Here